Travelodge is UK's fastest growing and most recognised budget hotel company: Travelodge has 312 hotels within the UK, Ireland and Spain (20,000 rooms in total). Over 6 million people stay with Travelodge every year.
Growth: Travelodge has a target of 32,000 rooms (150 new hotels) by 2010 - this means opening a new hotel every eight working days. This will be achieved via organic growth including new build properties and regenerating existing buildings. By the 2012 Olympics, Travelodge aims to be the biggest hotel brand in Central London (within the North and South Circular), with a target of 7,000 rooms in the Capital.
Travelodge has 30 hotel openings planned in 2007, which equates to one new hotel opening every nine days. Locations include: Heathrow Terminal 4 & 5, Luton, Swindon, Glastonbury, London Euston, London City Road, Eastbourne, Holyhead, Blackpool, Redditch and Windsor
Low pricing strategy: Travelodge is a consumer champion brand, focused on driving prices low across the hotel industry. The budget chain's low prices are delivered by commitment to operational efficiency and a low cost business model. Travelodge will sell around two million rooms at £26 or less each year.
Product: To ensure all our customers get a good night's sleep, each room has a Hypnos luxury king-size bed with en-suite bathroom, colour TV, pay on demand movies, telephone, Internet service and free tea and coffee making facilities.
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